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Edward Penfield (1866-1925) Edward Penfield, has been called the “originator of the poster in America. He was born 2 Jun 1866 in Brooklyn, New York to Ellen Lock Moore and Josiah B. Penfield. Although he is mostly known for his advertising 'placards' for Harper's New Monthly Magazine, it should be noted that his Harpers years constitute less than a third of his thirty-four year career. When he was in his early twenties Edward enrolled at the Art Students’ League in New York City. more from wikipedia »